The course “Good Goods!” in the summer semester of 2024 set the task of developing a visual identity for a high-end food producer specializing in essential foods and ingredients. Originally, the project was meant to create a new visual identity for the food producer “Vanilla Concierge.” Unfortunately, the client withdrew within the first few weeks, which led to the creation of the fictional brand “NOI FOODS.” For this brand, I designed a potential packaging concept aimed at positioning it as a provider of premium kitchen essentials. The centerpiece of the packaging is the label, which features a flexible layout designed to work across various formats—from a 1000ml olive oil canister to a 50g cinnamon package.